

Purina PRO PLAN®
Purina PRO PLAN® Essential Health Medium Breed Adult Dry Dog Food – Chicken
Complete chicken formula with skin, coat, and immune support for medium adult dogs
P49-32441
Pairs well with

Purina PRO PLAN® Essential Health Medium Breed Adult Dry Dog Food – Chicken
About this item
Product Description
PRO PLAN® Essential Health Medium Breed Adult with Chicken is a complete and balanced dry dog food crafted to meet the needs of adult dogs weighing 10–25kg. Developed by PURINA’s expert vets and nutritionists, this formula delivers the optimal balance of nutrients for daily vitality, digestive comfort, and a shiny, healthy coat.
Made with high-quality chicken as the main ingredient, it provides lean protein for muscle maintenance, while vitamin A and omega-6 fatty acids promote healthy skin and a glossy coat. Balanced minerals and vitamin D support oral health, and dietary fibre helps maintain digestive wellbeing.
- 25% protein for lean muscle maintenance
- Vitamin A & omega-6 for healthy skin and coat
- Balanced minerals & vitamin D for strong teeth and gums
- Highly digestible ingredients for better nutrient absorption
- No added artificial colours, flavours, or preservatives
Full Nutrition Facts
Ingredients
Chicken (dehydrated chicken – natural glucosamine source, chicken), brewers rice, whole grain wheat, oats, barley, animal fat preserved with mixed-tocopherols (form of vitamin E), animal digest, minerals, vitamins, amino acids, organic acids and natural flavours (including calcium, phosphorous, sodium, chloride, potassium, magnesium, vitamin E, vitamin B12, zinc, iron, vitamin B3, vitamin C, vitamin D, choline, manganese, vitamin B5, copper, vitamin B1, vitamin B2, vitamin B6, folic acid, vitamin A, iodine, aluminosilicate, selenium), beet pulp, fish oil, natural antioxidants.
Guaranteed Analysis
Crude Protein (Min) | 25.0% |
Crude Fat (Min) | 15.0% |
Crude Fibre (Max) | 3.0% |
Calcium (Min) | 0.9% |
Phosphorus (Min) | 0.7% |
Glucosamine (Min) | 400 mg/kg |
Vitamin C (Min) | 70 mg/kg |
Vitamin E (Min) | 460 IU/kg |
Vitamin A (Min) | 10,000 IU/kg |
Vitamin D (Min) | 1,000 IU/kg |
Omega 3 Fatty Acids (Min) | 0.2% |
Omega 6 Fatty Acids (Min) | 1.5% |
Calorie Content
3,600 kcal/kg (3.6 kcal/g)
The Nutrition, Explained
What’s Really Inside?
This medium breed adult formula is designed to keep your dog in peak condition, inside and out. High-quality chicken delivers essential protein for strong muscles, while vitamin A and omega-6 fatty acids nourish the skin and coat. Balanced minerals and vitamin D support dental health, and dietary fibre aids digestion.
With no added artificial colours, flavours, or preservatives, each bowl is packed with clean, purposeful nutrition.
Nutritional Highlights
- High-quality protein: Supports lean muscle mass
- Vitamin A & omega-6: Promote healthy skin and coat
- Balanced minerals & vitamin D: Maintain strong teeth and gums
- Digestive fibre: Encourages gut comfort and nutrient absorption
- Antioxidants: Support immune defence
Feeding Guide & Transition Instructions
Feeding Guide
Dog Weight | Daily Feeding Amount |
---|---|
10–15 kg | 170–225 g |
15–25 kg | 225–320 g |
* Portions are guidelines only. Adjust based on your dog’s activity level, age, and condition.
Feed once or twice daily and ensure fresh water is always available.
Transition Instructions
Transition gradually over 10–14 days. Mix 25% new food with 75% current food for 2–3 days, then slowly increase the proportion of new food until only PRO PLAN® is fed.
Delivery & Returns
Most orders take 1–3 working days to deliver after dispatched, depending on your location. Outlying areas may take longer than city centres. Please allow up to 10 working days for delivery.
For more information, please see our Delivery Terms & Fees page or give us a call on 021 979 3940
If you need to return a purchase, you can do so by completing our Return Request Form.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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